6. Get away from Old Technology



Avoid These Fads


Remove old technology from your website. These website fads brand your site as outdated:

Music/Video: If your site automatically plays music or video on startup, either get rid of it or make it silent by default. Most people will close your site down just to shut off the noise.

 

Flash: The biggest problem with this animation software is viewability. If someone doesn’t have a flash plugin or is using an Apple device, the flash element will come up blank. It also loads slowly, and is not always crawled by search engines.

 

Gifs: These are looping animated graphics. They're visually annoying, and distract from everything else on your website. Even if you’re using it to draw attention to the call to action, it comes across as obnoxious.


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