You close the sale by sharing relevant information. Irrelevant information distracts from your purpose and can cause visitors to drop off.
To increase sales, throw out clutter and categorize through the navigation.
If the information you’re sharing increases a visitor’s willingness to accept the call to action, include it with confidence. If it doesn’t influence that conversion and is simply taking up space, chances are that it belongs on a blog or another platform of social media.
Once your website is clutter free, organize all your information into 5–6 intuitive categories. Make these your navigation items. Each page should be accessible from the main navigation. Avoid creating pages that are hard to find, or that distract from your call to action.