Although all of our websites include organic search engine optimization, we do offer additional options. Our ongoing SEO services are perfect for busy innkeepers who want to rank higher in search engines as quickly as possible.
Will SEO increase my sales?
The role of Search Engine Optimization is to get users from the search engine to your website. But once a user is on your website, it's up to quality content, intuitive design, inviting calls-to-action, reviews, reputation management, etc. to close the sale. SEO is leading the horse to water, a high-quality website and social proof encourage him to drink.
Can you get my website ranked #1 by tomorrow?
There is a lot of confusion surrounding the distinction between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). SEO is characterized by organic website optimization, while SEM usually refers to paid advertising like Pay-Per-Click (PPC). SEO is an organic growth that can take months to mature and bear fruit.
Can you guarantee that my website will rank the highest for a specific keyword?
The site that shows up in rank #1 is different for each user based on factors like browsing history, geographic location, and then, of course, the website rankings. Specifically, in the lodging industry, directory websites like Expedia, TripAdvisor, and BedandBreakfast.com are going to have a very high Domain Authority—this sets the bar much higher than is realistic for a lot of individual businesses. None of this is to say that rank #1 is impossible, but taking a realistic look at the search term and your competition will help set correct expectations.