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Meet The BnBwebsites Team

The offices of our digital marketing agency are located in the small town of Payson, Utah, USA. You can always reach us through phone or email from 8:00 AM to 5:00 PM Mountain Time.

We invite you to meet our key team members and then reach out to us to find out how we can help your business succeed online. Our experience with the hospitality industry and our expertise in digital marketing services like website design and SEO are the key to your success.

Fred Pierce


Fred has worked in the computer industry since 1997. He was a technician for several big corporations like Microsoft and Novell. While working in the technical field, Fred noticed that there was a lack of affordable resources for innkeepers and hospitality professionals to be able to build an online presence. With the goal of creating a simple and fast way to build a website for bed and breakfasts, he started BnBwebsites with two other experienced technical and marketing professionals.

Ten years later, he has helped hundreds of businesses to develop brand awareness and increase profits. A few years ago, Fred added Texting Reviews services to help his customers boost their SEO and conversions by increasing the quality and quantity of customer reviews.

Fred has been married for 25 years and has three kids ages 14 to 23. He enjoys riding his bike through the beautiful countryside in Utah. He supports his children in soccer and theatrical performances and he likes to find time to watch SyFy and action movies with his family. Someday he would like to expand his offerings to include a full suite of marketing services for hospitality professionals.

Shaun Merrill

SEO & Domain Specialist

Born and raised in Utah, Shaun has been working at BnBwebsites since 2010. In that time he has worked in every branch of the company, including customer support, advertising, web design, project management, quality assurance, and SEO. In 2018, he graduated from UVU with his Bachelor's degree in English, which included studies in communications, literature, technical editing, and education.

He and his wife have one wonderful daughter, who is the joy of their lives. In his spare time, Shaun enjoys reading, writing, watching movies, and playing basketball. He loves working in the hospitality industry, which he feels is the industry of making memories.

Email  Email Shaun

Larisa Hicken

Project Manager

Larisa graduated from Brigham Young University in 2000 and has been a designer, project manager, marketing director, and copywriter for both digital design and print companies. She has experience in user interface design, layout design, and brand development. She finds great joy in working with hospitality professionals and forming friendships all over the world.

Originally from Portland, Oregon, she moved to Utah to attend college. She has been married for 22 years and has four children ages 13 to 21. She has a large cat and a small foster dog. She loves singing loudly to musical theater songs and has a passion for farmhouse and industrial home decor.

Email  Email Larisa

Mike Wardle

Support Technician

Mike has worked as a bronze artist, a certified dental lab technician, and owner of a cosmetic dental lab in St. George, UT. He has been with BnBwebsites for nearly four years.

Originally from Utah, he enjoys cars, anything outdoors. He is still getting used to the "office life." He genuinely enjoys the daily personal interactions with our awesome clients, whether it's assisting them with billing or helping them with website edits.

Email  Email Mike

McKay Hicken

Account Manager

McKay has been a website designer for 3 years and is studying to be a software developer. His family likes to joke that he has computer wires running through his body instead of veins.

Originally from Utah, he still lives in Utah. He enjoys Theater, Math, and Music. He sings Low Bass in the choir, and plays the Upright Bass and Piano. Being a massive nerd, McKay is a PC gamer and even designs his own games from time to time.

Email  Email McKay

From Our Client

"I love working with the support team at BnB websites. Every time in the past three years I have a need or an idea I want to try, I have been given the time and respect of listening to what I want, and either carrying it out perfectly or patiently explaining why it might not be the best step for my website! The team is great to work with and innovative for my business."

—Jan Wattles, The Crossings Bed and Breakfast

Be a part of an amazing team!


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772 E 100 N
Payson, UT 84651