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Getting Your Business on Wikipedia

by Fred Pierce, 

If you have an established or a historical inn or bed and breakfast, there shouldn’t be any reason why you can't be on Wikipedia.

Wikipedia 101

Wikipedia is the largest web-based encyclopedia and has been around for almost 10 years.  It has become a household name.  Wikipedia is a collaboration of member volunteers all across the world that write and manage over 16 million articles.  Articles range in topics from an apple, to your favorite celebrities, to the biggest corporations in the world.

Wikipedia is a unique encyclopedia in that anyone who is a member is able to write and edit the content of almost any article.  After an article is submitted, Wikipedia reviews it and makes sure what you are posting is reliable, non-biased, and not a form of advertisement.

If Wikipedia has it, Google likes to list it.  When doing a Google search, one of the top results normally is from Wikipedia.  Google takes special notice of businesses listed on Wikipedia since Wikipedia screens non-legit content.

Why use Wikipedia?  Wikipedia boosts your rankings on Google and other search engines.  Wikipedia itself is currently listed at the 7th most popular website on Alexa.  ( is a web information company which ranks website traffic.  Using Wikipedia is like adding a well distinguished reference to your resume.

Wikipedia should be used when you have your company up and running and have become well established.  Once again, Wikipedia is an encyclopedia and cannot be used for advertisement, so company articles need to be very well written with a history of the company and very little, if not any selling points.  The articles need to have a neutral view which is why it's best to have someone knowledgable, not associated with your inn, write it.

Here are some general guidelines on writing an article for Wikipedia.

How to write a Wikipedia Article:
  1. If you don’t have a Wikipedia account already, create one by going to and clicking “Log in/create account” in the top right hand corner.
  2. Once you have a Wikipedia account you can get started on an article. After signing in to your account you will be taken to a page that says “Login Successful”.  Scroll down and click on the link at the end of “For help using Wikipedia, see our help page”.
  3. Here you can read all the help articles you want about Wikipedia, from its “Policies” to “How to Edit Wikipedia Articles”.
  4. If you want to create an article for your bed and breakfast or company, search for it first to see if one hasn’t already been created.
  5. If it has not been created, go back to the “Wikipedia Help” page and click on “Getting Started - An Introduction”.
  6. We suggest you get familiarized with Wikipedia and its terms before you begin creating pages. This will save you time in the end and will help you create better articles. Once you feel comfortable on Wikipedia continue to the next step.
  7. Click on “Article Wizard” on the newly opened Contents of the “Getting Started” page. This will take you through a wizard on what you need to know and do to create a new article.
  8. This will take you through a wizard on what you need to know and do to create a new article.
  9. Once you feel familiar there is a tab on the “Article Wizard” page that says “Create an article now” if you click on this it will take you through the rest of the 6 steps on the wizard.  (REMEMBER: Wikipedia LOVES sources and gives a page with more sources and references higher notability)
  10. To begin writing an article, make a Userspace Draft. (there is a link to do this is on the 6th page of the Article Wizard) Type in the name of your article after “Special: MyPage/” in the box available. OR you can enter your article name in the box for “Go Live Now” (this may be easier for some users)

If you would like to see the articles you have worked on or contributed to, after logging in click on “My Contributions” in the top right hand corner to see the pages you have done edits on.

Here are a couple examples of Wikipedia entries regarding specific properties:
The Old Wailuku Inn at Ulupono
Bleckley Inn

* cannot guarantee placement of a Wikipedia article
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