In today’s article I would like to talk to you about business styled e-mail addresses and how they can improve a business’ image.
When I was 16, I crashed my first car. I wasn’t paying attention and I rear ended another car. The front of my car was smashed but it still drove so I kept the hood strapped down with a bungee cord.
After my car was “personalized” I felt uncomfortable with the impression that it gave to others, especially the girls that I took out on dates. As a result I often asked my dad if I could borrow his Cadillac. On the rare occasion that he let me take his car, I was more confident in the impression I was making. On the inside both cars ran fine, they both got me from point A to point B, but with the bungee cord on the front I wasn’t putting my best face forward.
A business styled e-mail address represents and reflects the professional interests of the user or owner of the e-mail address itself. It is a reflection of your products, services, abilities, skills and professional objectives. A business styled e-mail address projects a professional image. A good example of a business styled e-mail is firstname.lastname@example.org. Using a business styled e-mail address is like me using my dad’s Cadillac when I needed to impress the girls I took out on the very few dates I went on.
Personal Style E-mail Address:
A personal styled e-mail address used for business purposes can reflect the interests of the user in a negative way. Hansolo34@hotmail.com reflects the user likes Star Wars (which isn’t a bad thing). I doubt the person sending the e-mail’s actual name is Han Solo and the credibility of an e-mail coming from a large service provider like hotmail is low. Using this e-mail address is an example of a personal styled e-mail address. This is like my wrecked car; it had my personal style all over it.
We are working in the bed and breakfast industry where approximately half of the inns use a personal styled e-mail address. Your e-mail address says as much about you as your business cards and brochures do. What kind of perception do you want to give your clients? If you use a personal styled e-mail address for a business, it causes your guests to pause and question. We council against using a personal styled e-mail address for your business, and suggest using a business style e-mail address to give a better impression and perception of you and your inn.
For more information on email addresses, check out http://www.daniweb.com/news/story218079.html#
Free Business Emails Through Zoho:
Very few companies and individuals know about the business class e-mail provided at no charge from Zoho. Zoho Mail will allow you to use your own domain name to have a business styled e-mail address with plenty of cloud-based storage space, and a great search feature.