To illustrate the importance of placing keywords in the Page Title, think of it this way: the regular words of a webpage are the peasants, the bolded words are lawyers and businessmen, the headings are like dukes, and the Page Titles are like kings and queens. The Page Title of your webpage is simply another spot for keywords, but one that commands the most respect from Google. Knowing this, the natural tendency is to cram keywords into this spot, but don’t do it; the Page Title is a highly visible place to pack all your dynamite. When people run a Google search, the blue, underlined words are made from the Page Title of that particular webpage. If the link that comes up on Google doesn’t make sense, it doesn’t matter if it’s popping up on Google all the time. A bed and breakfast searcher most likely won’t click on “Bed and Breakfast-Vacation-Austin, Texas- Affordable.” It doesn’t look professional either, because whatever words you choose for your Page Title are also displayed at the top of Internet Explorer’s browser window. Make your Page Title directly relevant to the specific page listed. When creating the perfect Page Title, any longer Page Title is cropped at the 64 characters mark. Just don’t pass up this opportunity to get the king of keywords to put in a good word for your business, and above all, do not leave any pages unnamed. For more information and guidance on how to decide on Page Titles, click here.