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10 ways to enhance your website for SEO - Part 1
Putting together a beautiful website is great,
but dropping your little gem into the furious
hurricane of the web does you no good if it
can’t be found. Here are some of the top
ways to enhance your site so your customers
can find you on the web.
Large and professional photos:
A thumbnail photo on a website is about
appealing as a collection of fingernail
clippings. Nobody wants to squint at
their computer screen, trying to understand
what they’re looking at. Viewers are even
less likely to read the content to the side of
the thumbnail. Bigger photos means more
interest, and interested viewers will want to
know more about the photo, so they will
read the content. This will lengthen their
stay on your website, and that’s really what
you’re going for. Through Google analytics,
Google sees how long your viewers have
stayed on your website, and determine
your website’s importance accordingly.
Usability and flow:
Ask yourself if your site is easy to follow. Is it easy to find the information you want to find? Is there a way to get back to the home page? How easy is it to find the contact information? People don’t like aggravating websites. On websites where the menu changes order we lose certain tabs, and it’s hard to find the information we need, we usually don't take the time to figure it out. We'll just find a friendlier site.
Keyword tool from Google. – long tail:
Certain words used in the content of your website, such as “Bed and Breakfast,” will bring you up on a Google search… on page 6,000. Keywords can help, but if you try to claim the number one spot on Google for “Bed and Breakfast,” you’re fighting the whole world, where bigger, scarier businesses are sure to be competing. By using Keywords very specific to your website, such as “Bed and Breakfast Austin, Texas,” you’ll find a much more manageable fight for page one on Google. Really, it’s directing your energy in productive ways. To get help with the best key words, we recommend using the Google keyword tool. For more information on the long tail, check out recommendation 1 on this site: http://seohimanshu.com/2010/12/05/12-strong-proofs-debunk-seo-myths-educate-clients-seo/
Headings (heading1):
Headings are given more weight than the rest of the content on your web page. It helps tell Google that these are the most important keywords on the page. It’s important to use headings, and to have good keyword choice in your headings. Use the following in your HTML code to mark it as a heading1 “<h1>Important Keywords</h1>”
Alternative text on photos:
This SEO help is often overlooked, and is yours to use (for the taking). Google is blind, so it can’t see pictures of your dog, your inn or your sunset. By explicitly describing a photo with alternative text, Google can see it, and index it properly. It is just one more way to get extra keywords on your site. For more information on Alt text, check out http://www.seoworkers.com/seo-articles-tutorials/alt-attribute.html.
At BnBwebsites, our goal is to help elevate the bed and breakfast and lodging industry with our learn, serve, and grow philosophy. We learn about our customers, we serve our customers, and by doing so, we help our customers' businesses grow. We know how a new website can positively affect your business by getting you more bookings for your B&B or Inn. We also know how expensive most websites can be. We have come up with a solution by offering a beautiful website with great optimization at a fraction of the cost. We offer financing, free unlimited minor changes, and a 90 day money back guarantee so there is no risk. We spend the time learning about our customers’ needs, we serve our customers by offering free advice and by giving great web services at reasonable prices. By doing this, we help our customers business grow.
Please let us know how we can serve you. You can call me, or any of our staff so we can answer any questions you may have.
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