by Fred Pierce, BnBwebsites.com
In today’s article I would like to talk to you about business styled e-mail addresses and how they can improve a business’ image.
When I was 16, I crashed my first car. I wasn’t paying attention and I rear ended another car. The front of my car was smashed but it still drove so I kept the hood strapped down with a bungee cord.
After my car was “personalized” I felt uncomfortable with the impression that it gave to others, especially the girls that I took out on dates. As a result I often asked my dad if I could borrow his Cadillac. On the rare occasion that he let me take his car, I was more confident in the impression I was making. On the inside both cars ran fine, they both got me from point A to point B, but with the bungee cord on the front I wasn’t putting my best face forward.
BUSINESS STYLE E-MAIL ADDRESS:
A business styled e-mail address represents and reflects the professional interests of the user or owner of the e-mail address itself. It is a reflection of your products, services, abilities, skills and professional objectives. A business styled e-mail address projects a professional image. A good example of a business styled e-mail is email@example.com. Using a business styled e-mail address is like me using my dad’s Cadillac when I needed to impress the girls I took out on the very few dates I went on.
PERSONAL STYLE E-MAIL ADDRESS:
A personal styled e-mail address used for business purposes can reflect the interests of the user in a negative way. Hansolo34@hotmail.com reflects the user likes Star Wars (which isn’t a bad thing). I doubt the person sending the e-mail’s actual name is Han Solo and the credibility of an e-mail coming from a large service provider like hotmail is low. Using this e-mail address is an example of a personal styled e-mail address. This is like my wrecked car; it had my personal style all over it.
We are working in the bed and breakfast industry where approximately half of the inns use a personal styled e-mail address. Your e-mail address says as much about you as your business cards and brochures do. What kind of perception do you want to give your clients? If you use a personal styled e-mail address for a business, it causes your guests to pause and question. We council against using a personal styled e-mail address for your business, and suggest using a business style e-mail address to give a better impression and perception of you and your inn.
For more information on email addresses, check out http://www.daniweb.com/news/story218079.html#
BUSINESS STYLED E-MAILS AT NO COST THROUGH GOOGLE:
Very few companies and individuals know about the business class e-mail provided at NO CHARGE from Google. Google Business Apps will allow you to use your own domain name which allows you to have a business styled e-mail address with no cost. Once you get access to your domain name and DNS server (you can get this from your domain provider), you can enjoy the following benefits from Gmail:
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